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General Motors Celebrates Fashion Week In Los Angeles By Helping Consumers Find Their Style


March 2005
 Filed under: GENERAL MOTORS CORPORATE Car News | GENERAL MOTORS CORPORATE Headlines

GM's Find Your Style Marketing Campaign Is Integrated With Ford Models Runway Show And Charity Benefit March 17 In Hollywood

Hollywood, Calif - General Motors Corp. (NYSE: GM) announced that it has partnered with Ford Models to host "The Many Faces of LA Fashion" event during Fashion Week in Los Angeles. The evening's highlights will include an art showcase by designer Biagio Black, a fashion show by Fornarina and Robert Graham, and a collection of Stiletto Killers designs by Kelly Osbourne.
In addition, the event will feature a charity auction benefiting the Wil To Learn Foundation for tsunami relief and a special live performance by TEANECK. The event is being jointly produced by Caro Marketing and The Viardo Agency.

"The Many Faces of LA Fashion" event will take place on Thursday, March 17, at the Monmartre Lounge located at 6757 Hollywood Boulevard in Hollywood. The event's red carpet will be stylishly "accessorized" by some of General Motors' most fashionable "models," including the Saab 9-3 Convertible, the HUMMER H2, the Cadillac XLR, and the popular Cadillac Escalade.

The collaboration with Ford Models is part of GM's larger growth strategy to integrate its Find Your Style (findyourstyle.com) consumer marketing initiative with high-profile fashion and influencer events. Fashion and cars are equally important components of self-expression for trendsetters in California and elsewhere. Find Your Style is an outdoor and online campaign that was launched to address the unique styles and diverse personalities of Californians, as well as to demonstrate that GM has a product for everyone - to fit every price, purpose and personality.

"We're in LA, where cars are viewed by many as the ultimate fashion accessories, so incorporating GM's Find Your Style campaign into the Ford Models event is a natural fit," stated Mike Jackson, general manager of GM's Western Region. "Several of GM's brands like Cadillac and HUMMER have achieved their status as pop culture icons and are a great complement to fashion-forward consumers who are looking to demonstrate their individual sense of style."

About General Motors/Find Your Style:
General Motors Corp. (NYSE: GM), the world's largest automaker, has been the global industry sales leader since 1931. It has manufacturing operations in 32 countries and its vehicles are sold in 200 countries. GM's global headquarters are at the GM Renaissance Center in Detroit. More information on GM can be found at www.gm.com.

For more information on Find Your Style and to view photos from "The Many Faces of LA Fashion" and other GM events, please visit findyourstyle.com.

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